Get insight into product photography, post-production and e-commerce product image best practices.


Why are product images so crucial to your business?

Why are product images so crucial to your business?

Over 27% of the world population is an online shopper, which means one out of four people you see around is shopping on digital platforms.

If that’s not enough to impress you, global e-retail sales are anticipated to grow to up to $4.8 trillion by the end of the year. 

The growth of online shopping is impressive, and it’s not likely to slow down soon.

This is good news for you if you’re an online seller!

However, with more and more people fighting for a slice of the eCommerce cake, shoppers are becoming harder to convince, so you need to stay ahead of your competition.

No matter the kind of product you’re selling, you have to stand out and streamline your online presence through the one thing having a significant impact on your customer’s buying decision: product images.

Product photography tips

The product images are essential for bringing your products to life. Besides image quality and image retouching, shoppers now seek brand-infused experiences when browsing an online shop.

Get creative and use your product images to tell a story and make a great first impression.

Customers often judge the value of a product based on its aesthetic, so this means you need professional product images that are the best representation of what your product has to offer. 

product image retouching

Bigger is better when it comes to product images

Your prospects want to look into a product before buying it, so using a larger image can increase credibility and sales.

Often shoppers consider product images to be more important than specifications and reviews. 

Images that are rich in detail have a particular way of engaging people’s feelings which is critical if you want your website to convert.

Better product images = more conversions

If you have an eCommerce website, you already know that converting traffic into sales is a top priority.

Conversion is the steak, and optimizing for conversion is just as essential and driving traffic to your site.

So, when creating your website, remember that people need to see what they buy, and images have the power to engage and drive action.

A good picture will send your brand’s message more explicitly and much more efficiently than words. 

Your product images are the secret tool you can use to surprise the customer, allure them, and give them something exciting to look after.

product image retouching

What does a good product image look like?

Now that we talked about why product images are essential to your business, next we’ll share some characteristics you should be looking for:

✅ For your shooting, you used professional product photography lights.

✅ You have at least a few images with a white background.

✅ The product takes up +75% of the image. You don’t need that much space.

✅ The product image has good focus, is clear, and has a high resolution. 

product image retouching

Do you need a partner to handle your image editing?

Product images are some of the most critical aspects when trying to optimize your website experience. If you need an extra hand with image retouching, look no further!

Our team of image retouching experts can glam up your product photos to make them appealing to your customers.

Professional photo editing is just a click away, so don’t hesitate to contact us.

If you enjoyed this article and want more product photography tips, visit our blog.



Share this Post:

Related Posts:

Close Cookie Setting

Cookie Settings

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use this website.
Operate the site and core services
These cookies are required, and they are used to enable the site and related services core functionality. Without them the site could not operate, so they cannot be disabled.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.