Color correction is one of the most important things to keep in mind when editing your product images.

The product image displayed on the website must represent your product as accurately as possible. This way, you will keep product returns to a minimum.

Although color correction is a phase in the retouching process, there are some steps you can take during the photoshoot, such as using a grey card to set the white balance to help capture accurate color. With all the precautions taken in the shooting phase, there are still improvements that can be made in post-production.

When it comes to color correction there is no room for being creative. Unlike artistic editing, where there are no restrictions on color grading and visual effects, product image retouching is meant to sell products by presenting them in an accurate way.

Through the virtual experience they have in your store, the consumer must receive the right expectations about the product color, product texture, and how the product fits.

Color Preservation and Color matching

As we mentioned from the beginning, the photo shooting setup is very important and has a significant impact on the resulting images. If the setup is not correct, it’s doubtful that we will have accurate photos. 

Remember that if you make it right in the photography stage, you can skip the color matching entirely. But the reverse is also true; if the shooting is not done correctly, no amount of color matching will be able to fix it. 

Inaccurate colors in product images are one of the most common reasons for returns. Color matching ensures that colors are consistent across different photo angles, preventing lighting or shadow changes from distorting product image accuracy.

It's not just about minimizing returns

Misrepresenting the product impacts not only the present sales but also the future ones.

According to EJM research, 58% of consumers would not make future purchases from your website after experiencing color inconsistencies.

A single error can permanently distance the customer from your online store and can impact the trust of other customers in the future through negative reviews.

Consequently, the correct representation of the product images on your website can bring you positive reviews, more referrals, and repeat purchases.

Do you need us to help you with your image editing needs? 

Give us a try and see what we can do for you!