As we have discussed in other articles on our blog, trend awareness is a key attribute of a good photographer. It helps you understand people and clients better, makes your stock photography relevant, and helps you stand out in the crowd. From the trends generated by the global pandemic (self-portraits, still life, drone photos) to AI-powered photography and image editing, trends can be a source of inspiration for new ideas that will boost your credibility as a visual artist.
So, as we dig into the first part of 2022, let’s look at some photography trends that you can use this year to wow your clients and grow your portfolio, no matter what niche you are in.
Vertical, mobile-ready images
This year, the already accelerated trend from the marketing and tech industries has exploded even more. Mobile devices are dominating over desktops, so in 2022 even photography has to become mobile-oriented. eCommerce needs to be optimized for mobile, so advertising images have to keep up to the pace. Even more, the trend accelerated by the social networks, including Instagram, Youtube, Tik-Tok, and others that are mobile-first.
Smarter image editing through machine learning
Creatives are now more than ever encouraged to express themselves due to the available technology that makes it easy for everyone to create professional-looking images. For example, transparent backgrounds can be easily achieved through AI-powered photo retouching tools like this one. Similarly, Photoshopping features are enhanced by AI, meaning photographers will spend minor time editing and more time creating.
Real people with real emotions
Raw, authentic, and candid images of people expressing feelings are a significant trend in 2022. You can follow this trend by capturing self-portraits or photographing people around you like roommates, friends, family, or even pets!
Unedited photos also increase popularity, as more photographers want to share raw and unfiltered beauty. The good news is that photoshopping skills aren’t mandatory anymore.
Surprise vibrant colors
Color is one of the most in-demand requests of photography in 2022. Vibrant colors bring life to images in all domains - from street photography to food, culture, fashion, and environment.
When people live dull, stressful lives filled with uncertainty, color boosts confidence, energy, and optimism.
On the other hand, images with transparent backgrounds leave the photo open for creatives to explore different approaches and play with color, so don’t be selfish in letting others.
This year, images that showcase different ethnicities, sexual orientations, capabilities, beliefs, religions, or body types are growing. Photographers need to become more inclusive and represent groups and minorities that are sometimes overlooked. So pack your photography lights and explore different countries, regions and learn more about the world.
All consumers want to identify themselves in commercial images, so diversity and authenticity will be increasingly popular in the following years.
Embrace the bird-eye view: drone photography
Advancements in technology made drones more accessible, smaller, and smarter. So, it comes as no surprise that more photographers are including drone shots and videos in their advertising images portfolios. This is your chance to get creative with aerial photography and create different perspectives for your niche.
So, what do you think about these 6 photography trends for 2022? Then, try to implement them in your projects this year, and let us know how they turned out!
If you need an extra hand, let us do the work for you! Our team can take care of the photoshoot, make selections, and process images based on your guidelines. If you only want to take your existing photography to the next level, we can help you with photo retouching services to keep your focus on staying creative.